Project Felted Cashmere
- Projects Felted Cashmere
- Project Duration : 7 months
- Digital Design | Motion Design | Web Development | Commercial Photography | Visual Production | Brand Identity Development
About
This project centers on product photography with a focus on cashmere—capturing its timeless elegance and high-end appeal. The goal was to visually express the softness, quality, and craftsmanship that define premium cashmere products.
Meaning,
before Making
Our objective was to elevate the image of cashmere through refined, high-resolution visuals that position it as both a fashion staple and a symbol of luxury. We aimed to appeal to an audience that values comfort, sophistication, and quality in their wardrobe.
From Concept to Creation
We planned and executed a detailed product photography shoot, emphasizing lighting, texture, and composition to bring out the natural beauty of the cashmere fabric. Each image was crafted to showcase not just the product, but the lifestyle it represents—elegant, warm, and refined. The final content is suited for use in e-commerce, advertising, and editorial platforms, helping build a strong visual identity for cashmere in the fashion space.
