Project BAJRA

About

This project focused on high-end product photography for Bajra, a respected Nepali cashmere brand known for its craftsmanship and timeless design. The aim was to create a visual collection that highlights the quality and elegance of Bajra’s cashmere products for use across digital platforms and marketing materials.

 

Meaning,
before Making

The objective was to visually communicate the luxury and detail of Bajra’s offerings, reinforcing the brand’s premium positioning in the market. By creating sophisticated and polished imagery, the goal was to strengthen Bajra’s online presence and appeal to a discerning audience seeking refined, high-quality fashion rooted in Nepali tradition.

From Concept to Creation

We executed a carefully planned product photography shoot, focusing on lighting, texture, and composition to capture the richness of the cashmere material. Every image was designed to reflect the brand’s aesthetic—clean, elegant, and high-end. These visuals helped elevate Bajra’s brand image, creating a more compelling and consistent presence across digital channels and sales platforms.

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