Our project centers on a strategic marketing and motion graphics campaign for the “Investment Literacy Bootcamp,” a college event hosted by Malpi College. We will harness compelling motion graphics to create dynamic promotional content that communicates the event’s significance and educational value. Through a multi-channel marketing approach, we aim to generate enthusiasm and participation among students and aspiring investors. This project seeks to position the “Investment Literacy Bootcamp” as a vital learning opportunity, catering to the college community’s financial awareness needs. Our goal is to engage, educate, and empower attendees, fostering a culture of financial literacy and informed investment decisions.